October 2022: What's New In SEO?

October 2022: What's New In SEO?

Today I bring you a video with a tip aimed at SEO beginners or simply those who want to find low-hanging fruit opportunities for improvement on an existing website.

I'll show you how to export keywords from Google Search Console and compare them to elements on your site, such as titles and more.

This way, you can easily check if your content matches the popular keywords your visitors use in search. And find opportunities where you can improve your headlines or page titles.

Watch the video now and let me know if I should make more of these videos 😊

You'll find the usual recap of everything important in SEO below. ⬇️ ⬇️ ⬇️

Thank you and have a great weekend!


Google's October Spam Update

On October 19, Google launched yet another ranking update focused on fighting spam in SERPs. The rollout was complete as of October 21 and affected all languages.

So far, it seems that this update was targeting spammy sites that you probably don't want to see in SERPs anyway - sites with scraped content, duplicate, low-value content, and adult sites.

New Google Search Essentials

Google refreshed its Webmaster Guidelines and launched it under a new name - Google Search Essentials. With this new name come many small improvements as more practical examples.

Google Webmaster Guidelines have always been the best source of basic SEO information, so keep this in your bookmarks.

Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central | Documentation | Google Developers
The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search:

Site Names in Google's Search Results

Google introduced Site Names in mobile search results. Site names identify the website that is associated with each search result.

You can use structured data to indicate your website's preferred site name.

Site names are currently available for mobile Google Search results in English, French, Japanese, and German, and will be rolling out to additional languages over the next few months.
Site Names in Google Search | Google Search Central | Documentation | Google Developers
When Google lists a page in search results, it shows the name of the site the page comes from: this is called a site name. Learn how you can provide a site name to Google Search with WebSite structured data.

Details on Google Search Console data and limits

Google published a new summary of key information you need to know when working with GSC data.

This summary provides more details about data filtering and export limit. It also explains anonymized queries again - which is helpful since it is often a great source of confusion for new GSC users.

A deep dive into Search Console performance data filtering and limits | Google Search Central Blog | Google Developers

KeywordInsights.AI Updates

KeywordInsights.AI, the up-and-coming set of tools for keyword research, pushed live a lot of updates last month.

A new SERP Similarity tool shows how two (or 3) keywords are similar - to help you better decide if you need to use one or two pages for targeting. This tool is free to use.

There are also plenty of other refinements and design improvements.

I highly recommend including KeywordInsights in your toolbox if you haven't already.

New Image Structured Data

Google added new documentation for image metadata in Google Images.

Previously, you had to use IPTC metadata (included in the image file itself) to show additional information, such as authorship or license in Google Images.

Now you can do the same using structured data.

Google Images SEO: Image Metadata | Documentation | Google Developers
When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information.

Don't Change Image URLs

In Episode 48 of Search Off the Record, they discussed many topics related to image search.

One interesting point that John Mueller mentioned was about image URLs. Don't change image URLs unless you have to. Google crawls this type of content (which generally doesn't change very often) with little frequency. It will take a long time for the changes to take effect - heaven forbid if you change the URLs of all the images at once.