Generative AI and Impact on SEO

👨‍💻 I've been working as an SEO specialist full-time for 16 years now. I was able to live through disruptive changes such as Panda and Penguin algorithm updates as well as observe some slowly creeping in trends. Here are my thoughts on the current situation with AI and search. In the

My Personal Top Picks: Freelance Apps & Tools

In my previous article, I covered the SEO tools that assist me most in my professional life as an SEO specialist. Today, I'd like to share tips on apps and services that enhance my productivity as an international freelancer. I won't cover every tool I use, but rather the cream

SEO Rewind

GA4, Matomo and news from Google

April 2023: What's New In SEO?

SEO Rewind

AI, Attribution and Paywalls

March 2023: What's New In SEO?

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My Personal Top Picks: SEO Tools

I get asked a lot about which tool to use for keyword research, technical SEO, or monitoring. I totally get it, with so many tools and apps out there, it can be overwhelming. That's why I'm sharing an overview of the apps I use regularly for my SEO work that

SEO Rewind

Bing is picking up steam

February 2023: What's New In SEO?

SEO Rewind

AI is coming to search

January 2023: What's New In SEO?

SEO Rewind

Start the year with up-to-date SEO news

Welcome to the first edition of my SEO newsletter for this year. In December, we saw a lot of exciting developments in the world of search engine optimization. Google reacted to ChatGPT, there were a couple of smaller Google updates and tweaks - such as continuous scrolling on desktop SERPs.

SEO Rewind

The Rise of Multisearch

November 2022: What's New In SEO?

Easiest Way to Optimize Page Titles for Non-SEOs

Today I have a tip aimed at SEO beginners or simply those who want to find low-hanging fruit opportunities for improvement on an existing website. I'll show you how to export keywords from Google Search Console and compare them to elements on your site, such as titles and more. This

SEO Rewind

October 2022: What's New In SEO?

Today I bring you a video with a tip aimed at SEO beginners or simply those who want to find low-hanging fruit opportunities for improvement on an existing website. I'll show you how to export keywords from Google Search Console and compare them to elements on your site, such as

SEO Rewind

September 2022: What's New In SEO?

What happened in SEO in September 2022? My monthly digest will help you cut through the noise, stay current & save time.

SEO Rewind

August 2022: What's New In SEO?

What happened in SEO in August 2022? My monthly digest will help you cut through the noise, stay current & save time.

In Data We Trust

We have a natural tendency to believe what we see on our screen is the truth. When engineers in Natanz nuclear site were sitting in their highly secure operations control room, they thought they were performing their day-to-day duties, carefully monitoring systems for any malfunctions. Little did they know that

SEO Rewind

July 2022: What's New In SEO?

What happened in SEO in July 2022? My monthly digest will help you cut through the noise, stay current & save time.

SEO Rewind

June 2022: What's New In SEO?

What happened in SEO in June 2022? My monthly digest will help you cut through the noise, stay current & save time.

SEO Rewind

SEO Rewind: 2021 Archive

Archive of my SEO Rewind Newsletter covering the whole 2021.

Siteliner and Where it Beats Screaming Frog and Sitebulb

Today, I want to give you a tip for a handy SEO tool that deserves more attention than it gets. The most undervalued SEO tool I know.

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Google Analytics 404 Report: Find Broken Links Using GA

Finding 404 errors on your website using Google Analytics should be easy, but isn’t.

My Favorite Website Structure Designing Tool

I want to share more details about the tools that I use in my day-to-day work. Today, I’d like to show you which app I use for website structures and why.

How to Optimize Content for SEO

This guide will give you a great starting point for optimizing your articles or product pages for SEO.

Is SEO the Best Career Path?

In this article, I want to give you my 3 reasons why I started doing SEO and why I’m still in the field 14 years later.

Podcast Recording: SEO in 2021 and Years to Come

🎧Listen here Every year I use this time to take a look at things from perspective. Recap what happened last year and how that fits into the bigger picture. And I figured that I could share my thoughts with you on top of the usual SEO Rewinds. And because I

SEO Rewind

SEO Rewind: 2020 Archive

Archive of my SEO Rewind Newsletter covering the whole 2020.

How to Become an International Freelancer

What I have learned after 3 years of freelancing internationally. My tips for anyone who wants to gain experience with global freelancing.