Understanding Search Intent
Search Intent is the main goal users have when typing their query into a search engine. It's important to understand search intent for your keywords even before you start writing.
We can usually breakdown search intent into these categories:
- Informational - users want to find specific information. These are usually the broad terms, keywords in the form of a question, and how-to keywords.
- Commercial - users are looking for products and services. Many local keywords will fall into this category as well.
- Navigational - users want to navigate to a specific page. Your branded keywords will fall into this group.
- Transactional - these are typically more specific commercial keywords. Such as keywords containing [buy]. For B2B sites, these will usually have terms such as [price], [quote].