01/04/2021: SEO Rewind

SEO in 2021 and years to come. I took a look at important trends of 2020 and ask questions that will be important in the coming years. As an experiment, I recorded this as a podcast.

I tried to take a look at things for wide perspective, so believe it or not I stayed away from any mentions of COVID (hurray!)

Here you can listen to it.

YouTube & Videos Visibility in Google News & SERPs for 2020. NewzDash published an analysis of YouTube and native videos in Google News and Google organic results.

The data used in this analysis is a set of 2MM URLs in Google News and 200K Mobile searched in Google SERPs resulting in 3.2MM URLs (excluding Top Stories) in Google SERPs.

YouTube & Videos Visibility in Google News & SERPs for 2020 | NewzDash

As many news publishers struggle to drive revenue and monetize different streams, it is obvious Videos is a one of the most important streams every publisher should pay attention to. Not just because of high CPMs - way higher than display ads - but for the strong Videos Content Visibility across man…

HomeJohn Shehata

Request Indexing is back in Google Search Console. This feature was not available for a couple of weeks and was missed by many SEOs. Now SEOs can finally sleep peacefully knowing that the feature is there.

WhiteSpark’s Local Rank Tracker had a complete redesign. WhiteSpark is one of the leaders in the local SEO industry. Have a look at their newly refreshed local SEO rank tracker.

Whitespark’s New Local Rank Tracker!

WhitesparkDarren Shaw

Google shows TikTok and Instagram videos in Short Videos Carousel. In mobile search results you can now see Short Videos carousel with results from TikTok, Instagram and YouTube.

Google Short Videos Carousel Displays TikTok & Instagram Videos

Back in April, Google began testing a new feature to show short videos in a carousel in the mobile search results. That carousel seemed to first only show YouTube videos, but now it is showing videos

Search Engine RoundtableBarry Schwartz

Microsoft Bing seems to support HowTo Schema markup. I’m not certain if this is truly new in Bing, but I definitely wasn’t aware of it before.

Google algorithm updates 2020 in review. If you are interested in a thorough overview of all important updates and announcements in SEO in 2020, head over to Search Engine Land and Barry Schwartz’s recap of everything important:

Google algorithm updates 2020 in review: Core updates, passage indexing and page experience

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

Search Engine LandBarry Schwartz

See you on Monday with the next Rewind!