01/11/2021: SEO Rewind

B2B Content Marketing Report, Better Google Data Studio and Google Search Console connection, New performance reports in GMB, New videos on GA4, and more in today’s SEO Rewind.

01/11/2021: SEO Rewind

B2B Content Marketing Report Brian Dean from Backlinko published an extensive analysis of 502 B2B companies and their content marketing efforts.

Specifically, we looked at:
How many B2B companies have a blog
The types of content are they publishing
How much organic traffic B2B blogs receive each month
The characteristics of top performing B2B content
And more

This comes at the right time when many companies are finalizing their plans for 2021. You can use it as a great source of inspiration and benchmark.

The B2B Content Marketing Report
A thorough analysis of 500+ B2B blogs to better understand what’s working in the world of B2B content marketing right now.

Google Search is showing fewer FAQ rich results. Some webmasters noticed that FAQ rich results are appearing less frequently in organic search. Check your GSC to see if you were affected or not.

Google Search Showing Fewer FAQ Rich Results
It seems like Google has once again pruned which sites are eligible to show FAQ/How To rich results in Google Search. This started around December 21st and RankRanger’s tracking tools shows the change

Google Search Console reports on destination URLs in Coverage reporting. A friendly reminder from Glenn Gabe on Twitter:

Knowing that can make your work easier if you investigate indexation issues in GSC.

Bing Webmaster Tools added crawl and index data. Now you can see details on crawl requests, errors, and indexed pages in Bing Webmaster Tools.

Bing Webmaster Tools Performance Report Adds Crawl & Index Data
Microsoft has quietly added new metrics to the Bing Webmaster Tools performance reports. The new metrics include crawl requests, crawl errors and indexed pages. Previously, when this new report launc

Google News: You can now access Search Console news queries from Google Data Studio. Google Search Console in Google Data Studio now lets you dig into data related to performance in Google News.

Connect to Search Console - Data Studio Help
Add Google Search Console metrics and dimensions to your Data Studio reports.Google Search Console is a free service that helps you monitor and maintain your site’s presence in Google Search results.T

Google: Subtopics are live. Have been for some time, actually. Subtopics were first mentioned in Google’s article back in October:

Subtopics
We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad. As an example, if you search for “home exercise equipment,” we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page. We’ll start rolling this out by the end of this year.
How AI is powering a more helpful Google
Learn about the latest ways Google is using AI to understand all the world’s information and be the most helpful and reliable way to search.

From recent Twitter discussions, it appears that Subtopics have already rolled out in Mid-November 2020… without anyone noticing.

Local SEO: New performance reports in GMB The newly updated reports are now live and ready for you to take a look. You can now see 6 months of history, instead of only 3 months. However, some key metrics are still missing.

For more details, head over to Search Engine Land:

Google My Business launches new performance reporting
You can access these new reports within Google My Business under the insights section.

YouTube Algorithm: Beneficial video on the Creator Insider channel. If you are interested in the YouTube algorithm and YouTube SEO, I’m sure you already follow the Creator Insider channel on YouTube.

Today, I’d like to highlight one of their recent videos where Rachel from YouTube answers questions related to demonetization, keywords, and if it’s okay to take a break from publishing.

Google published a new video series on Google Analytics 4. Still trying to get the hang of the new GA? Google recently published a series of videos covering the most essential features.

You can find the videos on Google Analytics YouTube channel.

Podcast Recording: SEO in 2021 and Years to Come. I added a transcript to my podcasting experiment for everyone who prefers written text instead of audio. Plus, it includes links to all the resources.

Podcast Recording: SEO in 2021 and Years to Come
Every year I use this time to take a look at things from perspective. Recap whathappened last year and how that fits into the bigger picture. And I figured that I could share my thoughts with you on top of the usual SEORewinds. And because I love learning and experimenting with new things, I d…

See you on Monday with the next Rewind!