Services

My approach is built on 18 years of industry experience specializing in organic growth for B2B companies, SaaS platforms, and content-driven websites in both U.S. and global markets. This philosophy is now the core of Scrappy Squad, where we deliver it as part of a complete growth engine.

Our core services are built on advanced keyword research, content strategy development, team mentoring, and strategic growth consulting.

My extensive experience enables our team to both prevent common pitfalls and resolve complex SEO challenges, including unexpected traffic declines.

Growth Marketing

At Scrappy Squad, we help companies grow systematically with an emphasis on sustainable and measurable results. We combine deep SEO expertise with modern growth marketing approaches, CRO, and strategic use of AI.

Together we will focus on:

• Creating a scalable, data-driven growth strategy
• Optimizing the entire customer acquisition process
• Improving user experience (UX) and conversion rate
• Reducing customer acquisition cost (CAC)
• Increasing customer lifetime value (LTV)

As hands-on partners, we bring a unique combination of specialized expertise and a unified growth mindset to every project. Thanks to our experience with data analytics and the latest tools, we not only create the strategy but lead its implementation.

"Without question, Jan is the most knowledgeable SEO consultant I have ever worked with in my 15+ year career!

Beyond his expertise, he's just a nice guy always looking out for our company's best interest. I'll randomly get emails from Jan with suggestions for little improvements we can make (which often lead to big impact!). Jan's expertise is one of the prime reasons why organic website traffic to childmind.org has grown 112% in the past 5 years."

Josh Okun

Digital Director, Child Mind Institute

Initial SEO Audit

A strategic approach to SEO forms the foundation for sustainable growth. Our process begins with:

• Comprehensive analysis of current performance metrics and processes
• Gap assessment and completion of essential audits (including targeted keyword research)
• Full SEO impact analysis and quick-win identification. We focus on key areas including:
  • Keyword strategy and site architecture optimization
  • Landing page content optimization and on-page SEO
  • Technical SEO evaluation
  • Backlink profile analysis
  • Market-specific SEO considerations
• Strategic recommendations and action item prioritization

The initial audit aims to quickly improve the website's organic search visibility while establishing a solid foundation for long-term SEO success. This strategic assessment serves as a practical roadmap for all subsequent optimization efforts.

What I appreciate most with regard to the whole cooperation is that the result included not only comprehensive and professional keyword research, but also a set of recommendations and tips regarding their implementation. I also believe that our cooperation will continue in the future.

Karel Figlár

Director of Digital Marketing, Kentico Software s.r.o.

Long-term processes in SEO and 1:1 mentoring

SEO initiatives typically fail due to two key factors: lack of established long-term processes and insufficient senior expertise.

As your dedicated partners, we focus on continuous process optimization, working collaboratively to implement the most effective SEO strategies for your organization.

You'll gain a committed team of advocates who not only monitor performance and proactively develop solutions, but also bring the unified expertise to make informed, strategic decisions.

Through ongoing mentoring, we'll help your team develop their capabilities while providing senior-level guidance. Our goal is to help your team achieve and celebrate meaningful SEO success.

Jan is a true professional and someone I would 100% recommend if you want an expert with one of the best know-how on the CZ/SK market. Jan's knowledge of SEO, UX, PPC and e-commerce in general is fantastic and definitely worth the investment. On all the projects we have worked on together, Jan has delivered great work and it has been a pleasure to work with him.

Vojtěch Černý

Head of E-commerce & Sales, Trezor

Tools of the Trade

Your choice of digital marketing tools reveals your strategic approach.

Here is our arsenal for 2025:

• Ahrefs (data for SEO and link building)
• Sitebulb and Screaming Frog (technical SEO)
• Microsoft Clarity (heatmaps & session recording)
• Sparktoro (audience insights)
• Keyword Insights (keyword research)
• LLMs from OpenAI and Anthropic (AI)
• Convert (A/B testing)
• SpeedCurve (website speed)
• Marketing Miner (data for SEO)
• Jupyter Notebook (data analysis, Python & APIs)
• OpenRefine (data analysis and cleaning)
• Google Search Console (data for SEO)
• Google Analytics 4 (yes, I've come to terms with it)
• Google Data Studiu (dashboards)
• Google Tag Manager (measurement)