John Mueller shares advice on how to work with product pages of one of a kind products. If you have product pages with unique products (such as jewelry), you should move to a different section (archive, references) after it’s been sold.

Keeping that product as a typical product page (with “Out of stock”) can cause problems with Soft 404s.

Google: Out Of Stock One Of A Kind Product Pages Should Be Archived
We have seen Google give official advice on how you should handle out of stock products on your web site. But what about products that you sell that are one-of-a-kind, made unique, made once, and sol
Barry SchwartzSearch Engine Roundtable

JetOctopus adds JavaScript rendering to its crawler. JetOctopus catches up to the rest of the website crawlers by adding JavaScript rendering functionality. Currently in beta.

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JetOctopus - crawler for big websites

Google My Business adds case statuses to contact flow. According to a report from Ben Fisher, Google is probably running some tests and in some instances showing support case IDs and current status. If this becomes a permanent feature, it’ll provide significantly more transparency.

Google My Business Adds Case Statuses to Contact Flow
Google My Business Adds Case Statuses to Contact Flow As I was poking around the contact form today I noticed something amazing. There was a notification about an active case ID. At first, I thought it must be a mistake, but then as I searched my email, low and behold this was a redressal form case …
Ben FisherSteady Demand

Join 5 Hours of Technical SEO Webinar. SEMrush will be hosting a technical SEO webinar on November 17. Check out their packed lineup:

  • Paige Hobart
  • Nik Ranger
  • Martha van Berkel
  • Aleyda Solis
  • Jes Scholz
  • Bartosz Góralewicz
  • Ric Rodriguez
  • Kristina Azarenko
  • Jamie Alberico

More about the webinar here.

Google added bulk actions for triggers in GTM. Further improvements have come to GTM recently. After adding bulk actions for tags, Google recently added bulk actions for triggers as well. This will make maintaining more complex setups way easier.

Bulk Actions With Google Tag Manager Triggers
A walkthrough of Google Tag Manager bulk actions for triggers and tags. You can edit triggers and extensions for selected tags in bulk.
Simo AhavaSimo Ahava's blog

See you on Monday with the next Rewind!