I’ve compiled a list of the most important news and opportunities in SEO from last week. Ready for you on Monday morning so you can have a head start for the workweek ahead.

Microsoft Announced the New Bing Webmaster Tools. The new interface is easier to use and provides additional functionality. Microsoft follows suit with Google by adding URL inspection. Smaller sites can benefit from Site Scans that let you see underlying SEO issues.

Probably the most interesting feature is related to Backlinks. The new interface lets you add competing domains and see their referring domains and anchor texts. Even though this isn’t as comprehensive as dedicated tools (Ahrefs), it can give you a basic overview (for example, for a link intersect report) if you don’t want to pay for pricey tools.

Announcing the new Bing Webmaster Tools (migration complete)
We have migrated Bing Webmaster Tools to our brand new Bing Webmaster Tools with enhanced tools and experience: Try out now and maximize your performance at Bing and elsewhere!

A Few Small Google My Business Updates. If your business is black-owned, you can add it to your Google My Business listing as a new attribute.

New ways to support Black-owned businesses
Merchants in the U.S. with a verified Business Profile on Google can now add a Black-owned business attribute to their profile.

Google is gradually adding more social features to Google My Business. The most recent addition is user profile pages. Profile pages show a short tagline and user’s photos/videos/reviews.

This seems like a smart move to further use gamification to improve data quality in Google Maps and, at the same time, prepare the ground to introduce more ads into Google My Business and Google Maps (such as Sponsored products).

It’ll be interesting to watch how these social features of Google My Business will get adopted by users (or not). If Google integrates it boldly with its other services, it may easily become a decent competitor to Facebook Pages for small businesses. However, the usual Google’s lukewarm approach is more likely - resulting in these features to soon be abandoned and forgotten.

Know who’s in the know: Get community updates in Maps
Get even better local recommendations on Google Maps

Chrome is changing its default referrer policy. Starting with Chrome 85, if users click on an external link, only the domain will get passed to the new site, not the full URL. This is an excellent addition to user privacy, which Safari has had for some time already. Simply put, if someone links to you, you’ll be more likely to see only the domain in Google Analytics, not the exact URL.

A new default Referrer-Policy for Chrome: strict-origin-when-cross-origin
A new default Referrer-Policy for Chrome: strict-origin-when-cross-origin

The previous behavior could potentially lead to serious security mishaps such as the one I documented back in 2018:

How I’ve Gained Access to 60+ Google Docs That Aren’t Mine
Cloud services that we all love to use enable us to share documents easily and collaborate on them in real-time. I have to confess though, that when sharing a document, the most common option that I use is Share with “Anyone with the link”. It’s fast and without issues (the other party doesn’t have…

New Platform for Detailed Content Briefs. If you regularly create content briefs, you should check out Content Harmony’s new platform, which recently opened up to new users.

It seems like a promising tool for creating clear and probably more data-backed briefs that you would typically do.

It might be rough around the edges since it’s still beta with a lot of coming soon, but worth keeping an eye on.

Content Brief Software from Content Harmony
We’ve redesigned the content brief process from the ground up, making it faster, more data-driven, and more *fun* to create briefs for SEO-driven content.

See you on Monday with the next Rewind!