03/15/2021: SEO Rewind

New analysis: The proportion of mobile searches is more than you think. Google now provides free hotel booking links. And how to handle longer website outages?

03/15/2021: SEO Rewind

New analysis: The proportion of mobile searches is more than you think

SISTRIX published a new analysis with around 80 million keywords focused on the evolution of search from desktop to mobile devices.

This comes right before the final switch to mobile-first indexing this month.

From 80% to only 45% mobile searches – the difference is in the industry sector:

Source: SISTRIX
Source: SISTRIX

For more details read the complete analysis:

The proportion of mobile searches is more than you think - What you need to know - SISTRIX
Important data analysis on the volume of mobile search requests, taken from various viewpoints across industry, and search types.

Hotel booking links - previously provided through Google Hotel Ads - will be free.

The free booking links will appear below the ads. With these free links, you can get some additional visibility for your offering.

More choice for travelers with free hotel booking links
It’s now free for hotels and travel companies to appear in hotel booking links on Google.

How to handle longer website outages?

John Mueller gives advice on how to handle multi-day website outages in the Twitter thread embedded below:

There are alternative solutions though - such as Cloudflare’s Always Online - that might be easier and more elegant.

Local SEO: UK businesses caught buying five-star Google reviews

Which?, a consumer protection brand from the UK, sheds more light on the business behind fake Google My Business reviews.

UK businesses caught buying five-star Google reviews
Consumer group Which? staged a sting operation to investigate fake Google reviews in the UK.

Google Search Console rich results report updated

Google updated some of the structured data requirements for job postings and F&Qs

March 11, 2021:

Job posting

Search Console has changed the requirements for the Education, Experience, and ExperienceInPlaceOfEducation properties of job posting markup. Therefore you may see an increase in warnings for Job Posting instances on your property. See more details about the updated requirements in the Job Posting documentation.

March 2, 2021:

Q&A and FAQ

Search Console now checks the validity of FAQ and Q&A structured data that is below the root entity level. Previously, we only checked entities at the root level. Therefore, you may see an increase in valid/warning/invalid FAQ and Q&A items to reflect an accurate count of root and nested entities that we found on your site.
Data anomalies in Search Console - Search Console Help
What’s up with my graph?On rare occasions, there might be an event in Search Console that could affect your report data. For example, if we change our data aggregation methods or there is a logging er
Google Search Console rich results report updated
Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data.

See you on Monday with the next Rewind!