01/18/2021: SEO Rewind

Improvements in GSC Coverage reports and new Google News reports. New tool for visualization of People Also Ask data and YouTube hashtag pages.

01/18/2021: SEO Rewind

New details in Coverage reports in Google Search Console. Probably the most significant improvement is a more granular classification of crawl errors. There are small improvements in reporting Soft 404s and pages blocked by robots.txt.

Index Coverage Data Improvements | Google Search Central Blog

At the same time, GSC started showing multiple referring pages in the URL Inspection. It used to reveal only one referring before this change.

Google URL Inspection Tool Now Displays Multiple Referring Pages
It seems like Google is now showing multiple referring pages for some URLs in the URL Inspection Tool within Google Search Console. Amy @amy91485 noticed it and Glenn Gabe thinks it is new as well. I

New Google News performance reports. Following the recent change that made Google News data available in Google Data Studio, Google released new performance reports dedicated to Google News data.

Introducing Google News performance report

Speaking of Google News, Valentin Pletzer discovered one interesting thing. He observed that Google seems to be classifying some news articles automatically based on their intent.

Tools: Detailed SEO Extension has a new design. This Chrome and Firefox extension lets you quickly check on-page SEO directly within the extension or send it to third-party tools that you have (such as Ahrefs).

A big plus is that they claim they don't track users nor sell data.

Detailed SEO Extension for Chrome (Free) | Detailed.com
Perform your SEO work quicker and more accurately, free.

Tools: AlsoAsked (Beta) lets you visualize People Also Ask data. AlsoAsked is currently in open beta. You can subscribe for free to get 1,000 searches/month.

Great tool for getting better insight into user intent and generating content ideas. And that all in a very nice visual form. Highly recommended!


YouTube launched new hashtag pages. YouTube now has dedicated result pages when users look for videos by hashtag.

Why is this relevant to SEO, you ask? Google indexes these results pages (for example, https://www.youtube.com/hashtag/localseo) , and hence they can appear in organic search results.

YouTube Launches New Hashtag Search Results Pages
YouTube is improving on its ability to search by hashtags with with the launch of dedicated results pages.

DuckDuckGo continues its growth, reaching 100 million searches/day. DuckDuckGo is experiencing significant growth, especially on mobile devices.

According to some sources, it's currently the #2 search engine on mobile devices.

For a more detailed report, head over to Search Engine Journal:

DuckDuckGo Hits New Record: 100 Million Searches Per Day
DuckDuckGo continues its steady growth, reaching 100 million searches per day for the first time.

See you on Monday with the next Rewind!